Wednesday, February 25, 2009

BRT2-The Round Table India Blind Man Car Rally













The ROUND TABLE INDIA “BLIND MAN CAR RALLY 2009”
The annual event for Bombay Round Table 2, The Round Table India Blind Man Car
Rally 2009 was scheduled on 15th Feb 2009. This event is the major fund raiser for the table and has become the annual event of BRT 2.
The planning for the event started in the month of Oct with Tr. Ankit (BMR convener)
heading the table to put up the great show. Tr. Ankit finalized the date of the event in consultation with National Association for the Blind and IARC.
1) SPONSERSHIPS :-
a) IN Cash: - Our ever dependable Tr. Ankur got the initial break with a
sponsorship of Rs 5.00 Lacs from Surf Excel (HUL) and Rs 1.00 Lacs
from Kissan (HUL). This was the main motivation for the entire table to
work harder for the funds. Tr. Neeraj got sponsorship of Rs 1.00 Lacs
from Nicholas Piramal Ltd... Our rookie tabler Siddharth was next with a
sponsorship of Rs 1.00 Lacs from ABC Consultants Pvt. Ltd. Rs 56,000/-
was raised from the sale of Banners.
b) In Kind :-
1) Tr. Neeraj arranged for the Braille watches from Titan for the top 3 Navigators.
2) Cr. Namita got Pantaloons to sponsor 3 gift vouchers worth Rs 5000/- each for the top 3 drivers.
3) Tr. Ankur got 2 gift hampers from SONY BMG.
4) Xotic and Apurva sponsored the cold drinks and mineral water for the event.
5) Blue Sea sponsored the snacks and lunch for the coupling event and the rally.
The table raised Rs 11.50 Lacs in total from Cash and Kind.
2) Pre-event Publicity and Promotion: - The table left no stone unturned with the
promotion of the event. Various tie ups with done to promote the event to encourage participation and awareness about the event.
a) BIG 92.7 FM: - Through Tr. Umesh a tie up was done with BIG 92.7 fm to promote the event. A 30 second promotional ad was aired 5 times a day for 10 days to promote the participation in the event. The promo ad has been attached for your reference.
b) Bright Outdoor Media: - HT Joginder Singh tied up with Bright Outdoor Advertising for 5 Hoardings to be put up at prominent locations in Mumbai.
c) DSN: - Tr. Rajesh (Chairman BNRT 19) helped the table in the tie up with DSN (Digital Signage Network). 240 LCD screens located at all Café coffee Day outlets, Mac Donald outlets and major railway stations screened the posters of the event 15 times per day.
d) Facebook :- Tr. Ankit created an event in facebook informing the details of the event. The event was circulated to all friends and contacts on facebook.
e) Pantaloons: - Through Cr. Namita, an A4 poster was displayed at all outlets of Pantaloons next to the billing department.
f) Red PR :- Red PR agency was appointed as the PR agency for the rally to promote the event and get the necessary media to cover the event.
g) Team-BHP: - Team BHP is the largest car community in India with more than 38000 car enthusiasts. A special thread was created for the promotion
of the event informing the members the details of the event and also a write up on Round Table India. A link to the thread is given hereunder for your reference.
http://www.team-bhp.com/forum/motor-sports/52254-charitable-cause-
2009-blind-man-car-rally-edit-now-sunday-15th-february.html
3) Participation: - Chairman Vishal who was appointed as the registration convener for the rally did a phenomenal job. All the participants for the last 2 years were contacted by email, sms and calls informing them about the event. Also an invite was sent to all the tablers of Mumbai, All chairmen and Secretaries of all Areas and all NEX members. It was only due to his constant follow up that the table registered 97 participants for the rally. Due to the change of date from the 8th to the 15th Feb there were approx 25 cancellations and hence the total of 72 cars
flagged off on the 15th.
4) Celebrities at the event: - In Mumbai, Celebrities become a major factor to pull the media in. For the flag off the table had the privilege of FORT Prahlad Kakkad, Actress Urvashi Sharma, Music Director Nikhil and MLA Poonam Mahajan. The media turned up in full strength to cover the Flag off of the Rally. For the Prize Distribution, the table had the privilege of Celebrity Fitness trainer Mrs. Leena Mogre.
5) Post event Publicity :-
a) An entire forum was created at Team-BHP for the feedback of the rally along with the pictures. The link to the rally has been given for your reference.
http://www.team-bhp.com/forum/motor-sports/53507-report-pics-blind-manrally-experience-feb-09-a.html.
b) A lot of media persons covered the event. The details of the same are enclosed for your reference.
c) Television Coverage: A number of television channels covered the event.
The coverage can be seen online at: http://www.youtube.com/ranjitRTI


(ii) News Paper Coverage. The event received extensive news coverage among all major
newspapers and others too. It even made it to the front page of the Times of India – South
Mumbai Edition.
Complete Newspaper Coverage can be seen online at the following address:
http://www.scribd.com/share/upload/9578436/1639xsan8275o5dxmtd0
Some clippings are as follows:



(iii) Hoardings were also put up all over the city. Pictures follow:

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